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It will help you uncover valuable insight around auditing your martech maturity and developing your. Transform you career with coursera's online digital marketing courses. Guided by leading industry experts on our marketing analytics advisory council, our marketing analytics master’s degree program will teach you how to gather and analyze data, generate insights, and develop marketing strategies that expand a. Martech can include using software or machine learning, automating marketing tasks, and using data analytics to track and improve marketing performance.